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The following is a summary from the 2005 Bankers As Buyers study, prepared by Scott Mills, APR and President of William Mills Agency. The piece is a collection of research, opinions and articles about what bankers will buy in 2005. To view the entire study visit www.williammills.com. Spending Outlook Financial institutions will increase their technology spending in 2005, most analysts agree, though the amount of growth is somewhat in dispute. While no one predicts a large jump in expenditures like the eight percent annual growth of the late 1990s, increases from a couple of percentage points to the mid-single digits over 2004’s numbers will likely be necessary for financial institutions to continue to battle the increasing fraud issue, meet growing compliance needs, maximize efficiencies across the enterprise and meet the demands of the changing payments system. “TowerGroup sees fundamental shifts in the way financial institutions will manage their estimated $362 billion in IT invest...

Why Total Online Presence (TOP) Influences Opinion by Scott Mills, APR Sophisticated prospective buyers, the kind of customers you want, research and gather information before making major decisions. In a business-to-business environment, prospects are likely to get information from trade magazines and newspapers; industry conferences, meetings and teleconferences; associations; business associates; sales presentations and the Web. A poll released in December by Harris Interactive shows that 38 percent of adults use the Web to get information about products and services and 23 percent search for the name of a business associate or colleague prior to meeting them. Logically, companies strive to create a great website that is easy to find. Ideally, prospects can find you easily by using Google, get what they need to assist their decision process, and leave with the impression that your firm can deliver on the need they are seeking to fill. Unless you work for IBM or the major TV networks...