33 ways you can leverage your PR/media relations program
Some companies do a great job in using materials and results garnered from their public relations programs for other marketing purposes. Since the William Mills Agency works with more than 65 companies across North America, we are in a position to see how our clients “repurpose” the work we do for them to enhance their marketing efforts. PR professionals provide ideas on how their work can be used to improve communications with constituents, such as customers, prospects, employees and investors. This article provides 33 ideas for how you can leverage your investment in a public relations program to improve your tradeshow marketing, direct marketing, company website, executive/company positioning, employee communications, customer communications, investor relations and sales materials. Trade Show • Use press releases for “room drops” – attendee outreach on important days of a trade show; • Place enlargements of articles to augment booth signage – on easels or on the booth walls; • Di...