Thinking of taking a break from media relations?
There is one important constituency that will not buy from you, will not buy your stock, and will not take money for recommending your products/services – the editors and reporters in the financial services industry. But even though they do not do any of these things, they are extremely important because they represent the people who are in a position to buy, recommend or approve the decision to use your company (their readers). The media inform, educate, influence and occasionally entertain us. If you have an on-going, proactive public relations program, you are doing better than most companies selling to banks, credit unions and lenders. Understandably, you have to look hard at where you spend your money and time to get the best return on your marketing dollars. Sometimes you have to make tough decisions when cash flow is tight, profits are down or you don’t have all the right staff in place. So what are the consequences for taking a break from media relations? 1. Your absence spe...