What can I do with this article? A look at copyright
We discovered the CEO of a company we serve emailed a PDF’s of an article we generated through the public relations program. While I am not an attorney, I prepared the following guidance regarding appropriate use of copyrighted materials. Dear Customer: You asked for an opinion about the use of copyrighted materials generated from the public relations program. As background, I have recently had some uncomfortable discussions with a publisher regarding our forwarding articles to clients and his insistence that he be paid for his company’s work product. (This is reasonable considering how they make money – subscriptions and reprint rights.) The good news is there are several options that will not break the bank (or break the law). The challenge: We cannot legally use the text of an article without permission. Typically, this requires a reprint rights payment (which can run several hundred dollars). On some rare occasions, a publication may give you rights if you ask them. The risk: ...