"You all know the paradox we find ourselves in,"
Times Editor Russ Stanton said in a memo to the staff. "Thanks to the Internet, we have more readers for our great journalism than at any time in our history. But also thanks to the Internet, our advertisers have more choices, and we have less money." In a recent article, the LA Tims reported they were cutting 150 jobs in the editorial department. Thant brings the editorial group to about 700 down from a high of 1,200 in 2001. I'm sharing this because it really illustrates how dramatically the world of news and information has changed. We have more people reading more stuff from more sources, e.g., blogs. As a PR practitioner, I'm seeing more targets and looser editorial standards. Companies and individuals are far more likely to be confronted with a negative or down right nasty piece by a blogger, which gets shared via RSS. Additionally, the piece could have a very long shelf life on the Internet and Google. I predict in the next 12 months, you will see a news sto...