Can we close a deal?


Richard Bitner author of “Greed, Fraud & Ignorance: A Subprime Insider’s Look at the Mortgage Collapse” and co-founder of HousingWire stopped by the office yesterday. I must admit he was better than I expected – entertaining, informative – just a good representative for his organization.

Every company needs good ambassadors for the brand.

It seems as though I get asked a lot, “Do you know any good sales people?” I unfortunately see companies who tolerate people who either cannot sell, or worse, make a bad impression on the prospect. Sales people in the first camp are almost always the people who complain the loudest about needing more tools developed, such as interactive demo’s or brochures, that will make it easier for them to close deals.

So what is the impact of a subpar sales person on an otherwise very good public relations and marketing campaign? I have my theories, however, I am confident we all need to ensure consistency and superior performance at every touch point in the sales cycle.

Enjoy your summer.

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